Wednesday, 8 September 2010

Wednesday 8th Sept - biscuits

Cookies


Who has the right to use Cookies; this is the constant question within Online Media and the debate is hotting up.


The IAB is presenting to the EU towards the end of this month to try and get them to allow the UK Online World to be self-regulating rather than having to ceed everything to Brussels.


The Boys from Blighty have to go and pitch our thing into the Commissioner Generals' Boys & Girls and convince them that the online world here knows what it is up to and we don't need them telling us what and how to do things.


The real issue here is the Consumer Groups; they hate (and I do mean hate) Ad Networks and the like. My guess is they all actually hate the internet and don't care that the masses appreciate the opportunity to read/interact with content based on what they are viewing is in some way paying for their experiences.


Imagine no free content...the Newspapers must be lobbying very hard for the tightest possible restrictions on the use of Cookies...not our fault they haven't mastered how to Cookie someone reading their papers...

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