Adtech

So it's finished with.


It was interesting, interesting particularly due to the lack of sites and publishers with their wares assorted and well mannered.


I was on a stand there for both days and managed a few walks around to see who was saying what.


The bloke with massive arms was a great chat, the "girly" witches turned the head but apart from that, tacky fleshy shows of wasted marketing budget sorely lacking in the main.


There were some very good stands. 24/7's re-emergence onto the network scene was good and I'm sure appreciated given it showed that a once dead-in-the-water ad network has risen from the fire and is back in all its glory as it was under the brilliant steerage of Mr Brown. Google had a notable stand, noticeable for its prime position by the main doors; constantly busy and I am sure visited by all visitors and exhibitors alike. Nothing less would have suited this monster brand.


IASH was there, a grand stand it was too. I do hope the members' believe it was a suitable return for the cost it must have incurred. What it hoped to actually gain from it I have no idea given all ad networks know you really do need to be a member if you want to sell to an agency of note. The agencies didn't seem to be overly represented so I guess the stand was more about PR and the EU than it was about new members or branding.


Now the question. If it was my money would I have spent to be there?


There is only one reason I would have spent money. If I was new to the UK, an IASH member and looking for some sales, some sites and some free pens.


Other than that, waste of money, I am afraid.