So it's finished with.
It was interesting, interesting particularly due to the lack of sites and publishers with their wares assorted and well mannered.
I was on a stand there for both days and managed a few walks around to see who was saying what.
The bloke with massive arms was a great chat, the "girly" witches turned the head but apart from that, tacky fleshy shows of wasted marketing budget sorely lacking in the main.
There were some very good stands. 24/7's re-emergence onto the network scene was good and I'm sure appreciated given it showed that a once dead-in-the-water ad network has risen from the fire and is back in all its glory as it was under the brilliant steerage of Mr Brown. Google had a notable stand, noticeable for its prime position by the main doors; constantly busy and I am sure visited by all visitors and exhibitors alike. Nothing less would have suited this monster brand.
IASH was there, a grand stand it was too. I do hope the members' believe it was a suitable return for the cost it must have incurred. What it hoped to actually gain from it I have no idea given all ad networks know you really do need to be a member if you want to sell to an agency of note. The agencies didn't seem to be overly represented so I guess the stand was more about PR and the EU than it was about new members or branding.
Now the question. If it was my money would I have spent to be there?
There is only one reason I would have spent money. If I was new to the UK, an IASH member and looking for some sales, some sites and some free pens.
Other than that, waste of money, I am afraid.
Wednesday, 22 September 2010
Thursday, 16 September 2010
Town Markets
Watching with interest what is to become of the impending GpM Marketplace.
There is the The MIG sitting in the background that many thought was this function but for some reason there is now the thought of the Marketplace to contend with.
The Marketplace is the UK and The Mig is the US.
It certainly looks to be heating up as one of the bigger battles that is going to be fought with blood letting a surety...to be sure...
There is the The MIG sitting in the background that many thought was this function but for some reason there is now the thought of the Marketplace to contend with.
The Marketplace is the UK and The Mig is the US.
It certainly looks to be heating up as one of the bigger battles that is going to be fought with blood letting a surety...to be sure...
Wednesday, 8 September 2010
Wednesday 8th Sept - biscuits
Cookies
Who has the right to use Cookies; this is the constant question within Online Media and the debate is hotting up.
The IAB is presenting to the EU towards the end of this month to try and get them to allow the UK Online World to be self-regulating rather than having to ceed everything to Brussels.
The Boys from Blighty have to go and pitch our thing into the Commissioner Generals' Boys & Girls and convince them that the online world here knows what it is up to and we don't need them telling us what and how to do things.
The real issue here is the Consumer Groups; they hate (and I do mean hate) Ad Networks and the like. My guess is they all actually hate the internet and don't care that the masses appreciate the opportunity to read/interact with content based on what they are viewing is in some way paying for their experiences.
Imagine no free content...the Newspapers must be lobbying very hard for the tightest possible restrictions on the use of Cookies...not our fault they haven't mastered how to Cookie someone reading their papers...
Who has the right to use Cookies; this is the constant question within Online Media and the debate is hotting up.
The IAB is presenting to the EU towards the end of this month to try and get them to allow the UK Online World to be self-regulating rather than having to ceed everything to Brussels.
The Boys from Blighty have to go and pitch our thing into the Commissioner Generals' Boys & Girls and convince them that the online world here knows what it is up to and we don't need them telling us what and how to do things.
The real issue here is the Consumer Groups; they hate (and I do mean hate) Ad Networks and the like. My guess is they all actually hate the internet and don't care that the masses appreciate the opportunity to read/interact with content based on what they are viewing is in some way paying for their experiences.
Imagine no free content...the Newspapers must be lobbying very hard for the tightest possible restrictions on the use of Cookies...not our fault they haven't mastered how to Cookie someone reading their papers...
Sunday, 5 September 2010
Sunday 5th Sept - free bricks
Imagine if you will a Builder and his long term Client.
The Client says he's thinking of building a Wall in my garden. To get the work the Client asks the builder to build a Wall to show him how good a Wall he can build, how good the quality of the bricks are and if he will only build the Wall over a week between the hours of 9am and 1pm, weekdays. The Client also wants this test Wall built against a piece of his own un-finished wall on a piece of land the Builder will have to clear.
Now the Client explains to the builder that he is not sold on the idea of a Wall and acknowledges the Wall was his idea and not the Builders but none the less he wants the Builder to do it and if the Builder says no the Client will take all his very substantial business elsewhere.
The Builder has to pay for the labour, pay for the bricks, pay for the motar, pay for the digger and his own fuel to and from the Wall.
He builds the Wall...
This happens everyday in Online Media in London.
They who write the cheques, write the rules.
The Client says he's thinking of building a Wall in my garden. To get the work the Client asks the builder to build a Wall to show him how good a Wall he can build, how good the quality of the bricks are and if he will only build the Wall over a week between the hours of 9am and 1pm, weekdays. The Client also wants this test Wall built against a piece of his own un-finished wall on a piece of land the Builder will have to clear.
Now the Client explains to the builder that he is not sold on the idea of a Wall and acknowledges the Wall was his idea and not the Builders but none the less he wants the Builder to do it and if the Builder says no the Client will take all his very substantial business elsewhere.
The Builder has to pay for the labour, pay for the bricks, pay for the motar, pay for the digger and his own fuel to and from the Wall.
He builds the Wall...
This happens everyday in Online Media in London.
They who write the cheques, write the rules.
Saturday, 4 September 2010
Saturday 4th Sept
Hilarious!
Just had an email from a mate that was thinking of moving back to NZ to carry the word of what is the latest in Online Media. That was until he found out the cost of one of the staples of the Media diet.
£50 here in London, AUS$100 in Sydney, NZ$500 in NZ, NZ$500 FOR ONE!
Little wonder most of the Ad Houses have moved out of NZ, talk about the Credit Crunch hitting you where it hurts most. £50 or so can get through the old expenses as bundling an important client into a Black Cab but how the hell would you get $500 past Accounts...
Economies of Scale in motion...
Just had an email from a mate that was thinking of moving back to NZ to carry the word of what is the latest in Online Media. That was until he found out the cost of one of the staples of the Media diet.
£50 here in London, AUS$100 in Sydney, NZ$500 in NZ, NZ$500 FOR ONE!
Little wonder most of the Ad Houses have moved out of NZ, talk about the Credit Crunch hitting you where it hurts most. £50 or so can get through the old expenses as bundling an important client into a Black Cab but how the hell would you get $500 past Accounts...
Economies of Scale in motion...
Friday 3rd Sept
Everyone is really making the most of the last vestiges of the summer sun. Went to lunch with one of the bigger online publishers in London. Hilarious way to play with the clients money. Lunch at Asia du Cuba...stunning.
Four hour lunch and well primed for the rest of the warm afternoon. Met some lads from a large TV Station's online side and moved into SOHO. What is funny are the young lads within Media thinking they know it all. Trying to swoon the equally young ladies with their newly found knowledge of BT...very funny.
Did have a chortle about the old Flash Cookie debacle earlier in the week...if only people and advertisers', and most importantly sites, knew what all the networks were up to...oh well.
Four hour lunch and well primed for the rest of the warm afternoon. Met some lads from a large TV Station's online side and moved into SOHO. What is funny are the young lads within Media thinking they know it all. Trying to swoon the equally young ladies with their newly found knowledge of BT...very funny.
Did have a chortle about the old Flash Cookie debacle earlier in the week...if only people and advertisers', and most importantly sites, knew what all the networks were up to...oh well.
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