Sunday 5th Sept - free bricks

Imagine if you will a Builder and his long term Client. 


The Client says he's thinking of building a Wall in my garden. To get the work the Client asks the builder to build a Wall to show him how good a Wall he can build, how good the quality of the bricks are and if he will only build the Wall over a week between the hours of 9am and 1pm, weekdays. The Client also wants this test Wall built against a piece of his own un-finished wall on a piece of land the Builder will have to clear.


Now the Client explains to the builder that he is not sold on the idea of a Wall and acknowledges the Wall was his idea and not the Builders but none the less he wants the Builder to do it and if the Builder says no the Client will take all his very substantial business elsewhere.


The Builder has to pay for the labour, pay for the bricks, pay for the motar, pay for the digger and his own fuel to and from the Wall. 


He builds the Wall...


This happens everyday in Online Media in London.


They who write the cheques, write the rules.